Meta AdsAccount & Pixel Setup
Ad accounts structured properly, Conversions API and Pixel installed, server-side events deduped, consent mode handled. This is your analytics strength applied to ads.
Service · Paid Media
Paid media built on real data, not platform metrics
Tracking setup, attribution, account structure, and reporting that gives you actual control over what paid media is doing for the business.
Paid media services
What we can help with
Bring us in for the technical and strategic work: tracking, attribution, account structure, audience setup, and reporting. Not daily campaign management.
Tracking
Build the tracking foundation
Pixels, server-side events, consent, and attribution all need to be correct before you spend a dollar on media. Bad tracking means the algorithm optimizes toward the wrong signal.
Tracking & Attribution
UTM conventions, offline conversion uploads, CRM revenue piped back into ad platforms so optimization runs on real money, not form fills.
Landing Page & Conversion Tracking
Page-side instrumentation, form tracking, A/B test setup. This is where paid bleeds into analytics naturally.
Structure
Structure the account and reach the right people
Bad account structure costs money quietly. Campaign hierarchy, audience logic, and bidding strategy determine what the algorithm actually optimizes toward.
Audience Architecture
Custom audiences from product events and CRM segments, lookalikes built off high-LTV cohorts, exclusion logic so you are not paying to retarget churned users.
Account Structure & Strategy
Campaign hierarchy, budget allocation across funnel stages, bidding strategy, geo and language splits. The plan, not the daily babysitting.
Creative Brief & Testing Framework
Hypothesis-driven creative testing, naming conventions for creative variants, a system for what to test next. You do not shoot the videos, but we tell you what to shoot and why.
Reporting
Report on what actually matters
Platform native reports show platform metrics. Blended ROAS, MER, and payback period tell you whether paid media is working for the business.
Reporting Layer
Blended ROAS, MER, payback period dashboards. Not the platform's native reports, but actual decision-making views.
Documentation & Handoff
Account playbook, naming conventions, what to do when a campaign underperforms. So an in-house person or a different agency can pick it up.
Platforms we work with
Across the major ad platforms
The tracking and attribution work applies regardless of which platforms you run. We focus on getting the signals right at the source.
Meta Ads
Google Ads
LinkedIn Ads
Reddit AdsPaid media pricing
Three ways to work on paid media
Start with a focused audit, scope a tracking, structure, or reporting project, or keep a light ongoing collaboration around performance and attribution.
€90 / hour
No value-based markups, no pricing based on who is paying.
Time tracked
Every hour is measured. You always know what you are paying for.
Start small
Start small, pause easily, and scale the work when it makes sense.
Audit
A short diagnostic when you need to understand what is broken, missing, duplicated, or risky before committing to a larger paid media project.
Example package
Paid media audit
Review the current tracking setup, attribution, account structure, and the highest-priority fixes.
Pixel and Conversions API healthAttribution and account structure reviewPrioritized recommendations
Total
6-8 hours
Fixed price
€540-€720
One-off project
A defined implementation or cleanup project with a clear before-and-after state, QA pass, documentation, and handoff.
Example packages
Tracking and attribution setup
Conversions API and Pixel installation, deduplication, UTM convention, offline imports, CRM revenue sync, and consent mode.
Conversions API and Pixel installUTM convention and offline importsCRM revenue sync and consent mode
Total
16+ hours
Fixed price
From €1,440
Account structure and strategy
Campaign hierarchy, audience architecture, creative testing framework, and a reporting layer built on real business metrics.
Campaign and budget structureAudience and exclusion logicCreative testing framework
Total
20+ hours
Fixed price
From €1,800
Reporting build
Blended ROAS, MER, and payback period dashboards across Meta, Google, and LinkedIn.
Blended ROAS and MER dashboardsPayback period reportingCross-platform performance views
Total
12+ hours
Fixed price
From €1,080
Ongoing collaboration
A monthly collaboration for teams that need paid media reporting and attribution to keep up with platform changes and want regular strategic input.
Example packages
Reporting and strategy support
Monthly reporting, attribution QA, and budget and bidding recommendations without daily campaign management.
Monthly performance reportingAttribution and tracking QABudget and bidding recommendations
Total
8 hours / month
Fixed price
From €720 / mo
Weekly performance read
Weekly blended performance pass plus experiment design and budget shift recommendations.
Weekly blended performance passExperiment designBudget shift recommendations
Total
12 hours / month
Fixed price
From €1,080 / mo
Get paid media tracking your team can actually trust
Tell us where you are today, whether you need tracking fixed, an account restructured, or proper attribution set up. We will scope the right work.