AmplitudeKPIs and metrics tied to business goals
Translate growth, revenue, and retention goals into KPIs, funnels, and lifecycle metrics each team can act on.
Service · Analytics
Analytics built for answers, not vanity
From the first event definition to the reports your team uses every week, practical analytics help across strategy, setup, QA, and enablement.
Scope of work
What we can help with
Bring us in where your analytics stack is unclear, incomplete, or hard to trust. We help plan what to track, implement it correctly, clean up quality issues, and make the data easier for teams to use.
Strategy
Plan what to measure
Turn business goals into a practical measurement plan, so tracking starts with intent instead of a long list of random events.
Event taxonomy
Define event names, properties, and naming rules so tracking stays consistent as the product grows.
UTM taxonomy
Define UTM standards, naming rules, and required parameters so campaign data lands clean and stays comparable over time.
Implementation
Build the tracking
Implement analytics across product, backend, revenue flows, and tag manager so the data is complete and usable.
Client-side and server-side tracking
Implement frontend and backend events for product actions, revenue moments, and lifecycle states.
User and account identification
Stitch anonymous to known journeys and tie behavior to users, workspaces, and B2B accounts.
Revenue and conversion tracking
Wire trials, subscriptions, upgrades, renewals, and expansion so reporting follows the money.
Google Tag Manager
Configure GTM, the data layer, triggers, and destinations so every tool downstream gets a clean payload.
Developer support, specs, and code snippets
Work alongside your devs with specs, snippets, PR reviews, and troubleshooting when implementation gets tricky.
Quality and governance
Quality, consent, and documentation
Put checks, consent rules, and reference docs around the stack so the data holds up after launch.
QA and validation
Test events against the spec, catch duplicates and missing fields, and verify tracking holds up across key flows.
Consent management
Make analytics respect consent states and privacy rules through CMPs and consent mode without breaking reporting.
Documentation and handoff
Maintain event dictionaries, tracking specs, and dashboard notes so the setup stays understandable long after launch.
Reporting and enablement
Turn data into decisions
Help teams use what has been collected through reports, product insight, and hands-on training.
Dashboards and reports
Build practical reporting around the questions teams actually ask, not vanity charts that get ignored after week one.
Feature usage analysis
Show which features drive activation, retention, and revenue, and which ones are dead weight worth deprecating.
Attribution
Apply channel rules and attribution logic to show which sources, campaigns, and touchpoints actually drive signups and revenue.
Training and enablement
Train PMs, marketers, analysts, and engineers to read reports, ask better questions, and extend the setup themselves.
Tools we work with
Built around real product analytics tools
We focus on tools made for product behavior, funnels, retention, and practical team reporting.
Amplitude
PostHog
MixpanelGA4 note: We do not work with GA4 unless the project is a migration off GA4.
Analytics pricing
Three ways to work on analytics
Start with a small audit, scope a one-off implementation or repair project, or keep a light ongoing collaboration around new events and insight work.
€90 / hour
No value-based markups, no pricing based on who is paying.
Time tracked
Every hour is measured. You always know what you are paying for.
Start small
Start small, pause easily, and scale the work when it makes sense.
Audit
A short diagnostic when you need to understand what is broken, missing, duplicated, or risky before committing to a larger analytics project.
Example package
Amplitude audit
Review the current Amplitude setup, event quality, identity handling, key funnels, and the highest-priority fixes.
Tracking and taxonomy reviewMissing, duplicated, and noisy eventsPrioritized recommendations
Total
4-6 hours
Fixed price
€360-€540
One-off project
A defined implementation or cleanup project with a clear before-and-after state, QA pass, documentation, and handoff.
Example packages
Full SaaS Amplitude implementation
Plan, implement, validate, document, and hand over a SaaS product analytics setup in Amplitude.
Measurement plan and event taxonomyFrontend, backend, and user/account trackingDashboards, QA, docs, and handoff
Total
20+ hours
Fixed price
From €1,800
Fix an existing implementation
Repair broken events, duplicate tracking, identity issues, missing properties, or inconsistent funnel data.
Issue diagnosisDeveloper specs or implementation supportValidation after fixes ship
Total
10+ hours
Fixed price
From €900
Add revenue data to Amplitude
Connect trials, subscriptions, upgrades, renewals, and revenue properties to product behavior.
Revenue event and property designStripe or backend event mappingMRR, conversion, and plan reporting checks
Total
8+ hours
Fixed price
From €720
Ongoing collaboration
A monthly collaboration for teams that need analytics to keep up with product changes and want regular insight from the data.
Example packages
New event maintenance
Light technical support for new events, changed flows, QA, docs, and small Amplitude updates.
New event specsQA and troubleshootingDocumentation updates
Total
8 hours / month
Fixed price
From €720 / mo
Weekly analytics insights
A weekly read of Amplitude with practical product, activation, funnel, feature, and retention insights.
Weekly analysis passInsight summary and recommended actionsDashboard and chart refinement
Total
12 hours / month
Fixed price
From €1,080 / mo
Get a tracking setup your team can actually trust
Tell us where you are today, whether you are starting fresh, replatforming, or fixing what is broken. We will scope the right work for your stage.