Customer.ioSelection & Setup
Tool fit based on volume, channels, and technical depth of team. Account provisioning, data ingestion from CDP or warehouse.
Service · Engagement
Lifecycle programs that convert and retain
Deliverability foundation, audience strategy, lifecycle design, and campaign build across Customer.io, Klaviyo, Braze, and Iterable.
CEP services
What we can help with
Bring us in for the deliverability setup, the lifecycle strategy, the campaign build, or the experimentation framework. We do the structural work that makes email and messaging programs perform.
Foundation
Lay the foundation properly
Deliverability is infrastructure. Skip it and nothing else works, your campaigns land in spam and your domain reputation takes months to recover.
Deliverability Foundations
SPF, DKIM, DMARC, IP and domain warming, BIMI, sender reputation monitoring. Boring, but if you skip it, nothing else matters.
Strategy
Design the strategy before building campaigns
Most lifecycle programs are built backwards, campaigns first, strategy never. We define the audience logic and lifecycle map before anyone writes a subject line.
Audience & Segmentation Strategy
Behavioral segments, lifecycle stages, suppression rules. Defined in the warehouse where possible, synced down.
Lifecycle Program Design
Welcome, onboarding, activation, expansion, dormant and winback, churn save. The map of what messages exist and why.
Build
Build and test systematically
Templates, dynamic content, multi-channel orchestration, and a testing framework that tells you what to test in what order, not just a random A/B.
Campaign Build
Templates for transactional and marketing messages, modular content blocks, dynamic content rules, multi-channel orchestration across email, SMS, push, and in-app.
Experimentation Framework
A/B test setup, holdout groups, statistical thresholds, what to test in what order. A system, not just a toggle.
Measure and scale
Measure, document, and scale
Per-program performance, incremental revenue from holdouts, and documentation that lets lifecycle marketers build new campaigns without needing to start from scratch.
Reporting
Per-program performance, incremental revenue from holdouts, deliverability monitoring, unsubscribe and complaint trends.
Documentation
Program inventory, segment definitions, template library, how-to-launch-a-new-campaign runbook.
Enablement
Lifecycle marketers and PMs trained to build campaigns themselves within the framework you set up.
Platforms we work with
The major lifecycle platforms
The right CEP depends on your volume, channels, and team's technical depth. We help you choose and then set it up to run well.
Customer.io
Klaviyo
Braze
IterableCEP pricing
Three ways to work on lifecycle programs
Start with a deliverability and program audit, scope a one-off setup, build, or migration, or keep a light ongoing collaboration around campaigns and experimentation.
€90 / hour
No value-based markups, no pricing based on who is paying.
Time tracked
Every hour is measured. You always know what you are paying for.
Start small
Start small, pause easily, and scale the work when it makes sense.
Audit
A short diagnostic when you need to understand what is broken, missing, duplicated, or risky before committing to a larger lifecycle project.
Example package
Deliverability and program audit
Review authentication and sender reputation, the current program inventory, segmentation health, and the prioritized fix list.
Authentication and reputation reviewProgram and segmentation healthPrioritized recommendations
Total
8-10 hours
Fixed price
€720-€900
One-off project
A defined implementation or cleanup project with a clear before-and-after state, QA pass, documentation, and handoff.
Example packages
Deliverability setup
SPF, DKIM, DMARC, IP and domain warming plan, sender reputation monitoring, and handoff.
Authentication and DNS setupWarming plan and scheduleMonitoring setup and handoff
Total
10+ hours
Fixed price
From €900
Lifecycle program build
Welcome, onboarding, activation, expansion, and winback designed and built with templates, segmentation, and holdouts.
Lifecycle map and program designCampaign and template buildHoldout groups and reporting
Total
30+ hours
Fixed price
From €2,700
Platform migration
Account and data ingestion setup, program and template migration, segment rebuild, validation, and go-live support.
Account and data ingestion setupProgram and template migrationValidation and go-live support
Total
20+ hours
Fixed price
From €1,800
Ongoing collaboration
A monthly collaboration for teams that need lifecycle programs to keep up with product changes and want regular performance and experiment work.
Example packages
Program optimization
Campaign QA, deliverability monitoring, A/B analysis, and small segment updates.
Campaign QA and buildsDeliverability monitoringA/B and segment updates
Total
8 hours / month
Fixed price
From €720 / mo
Lifecycle insight and test cadence
Monthly performance pass with experiment design and iteration recommendations for lifecycle programs.
Monthly performance passExperiment design and analysisIteration recommendations
Total
12 hours / month
Fixed price
From €1,080 / mo
Get lifecycle programs that move the business
Tell us where you are today, whether you are starting fresh, fixing deliverability, or building out programs that do not exist yet. We will scope the right work.