Butiga finally has a website

For three years, every time I sent an email from my work address, I winced a little. The domain was set up and the email worked. But anyone curious enough to type butiga.ltd into a browser landed on a dead page that looked like something had broken a long time ago and nobody had come back to fix it.

I tried to deal with it more than once. First I sat down to build it myself, only to realize my design skills were too rusty for what I had in mind. Then I went looking for a template I could buy and stand up in an afternoon, but I spent more time fighting it than building with it. I also wanted to pay someone to do it, mostly so I wouldn't have to. But it seemed expensive, and for where things were, something cheaper or self-made felt like enough.

In hindsight I should have hired someone, or just shipped the ugly version years ago. But the work kept coming, so the site never became the thing I had to fix, and it stayed broken.

Three weeks ago I sat down to get it over with. I like how Vercel handles their UI and UX, so I borrowed from them. I think I did a decent job there. The branding and the character are still thin, but the priority was just to get something out.

The thing I cared about most was being clear about what we do and what it costs. When I'm the one looking for a service, I want to know those two things without having to guess or read the same page twice. So I tried to write our pages that way.

It's why our pricing is on the pricing page rather than behind a form or sales call. You can see what we charge and decide for yourself whether it fits before you ever email me. There are reasons to do it the other way, but a few things I want to try my own way before I fall in line.

I also wanted to borrow some of the open source spirit from software, where people share what they figured out instead of keeping it to themselves. Marketing leans the other way, holding information and experience closer. I wouldn't be where I am without the people who shared with me, so this is my small way of giving back.

For now the site is bare bones. The best thing on it is our SaaS analytics guide, which walks through how to set the whole thing up, so start there if you want something concrete to read.

It is three years late and still rough in places, but the domain finally points to something. If you have any thoughts on the site, good or bad, let me know.