Events that never fire
Someone signs up, signs out, or hits a key action, and nothing reaches your tool. The event you think you have was never actually sending.
Give me your URL and I'll check whether your events fire, fire correctly, and tie to the right users. You get a written list of what's wrong and how to fix it.
No call required. You get a document.
Most of this I can see from the outside, by watching what your live site or app actually sends. It is a focused review, not a multi-day audit. I go for the problems that throw your numbers off, whether you are on Amplitude, PostHog, or Mixpanel.
From your URL
The default, and what most people get. No access needed.
Someone signs up, signs out, or hits a key action, and nothing reaches your tool. The event you think you have was never actually sending.
A signed-up event that fires on button click counts failed and abandoned attempts as conversions. Your numbers read higher than reality.
The same event sent from the page and the server, or fired again on re-render, inflates everything built on top of it.
No user ID set when someone logs in, so anonymous and logged-in sessions look like separate people and funnels break at the login step.
sign_up, signup, and Signed Up logged as three different events. Reports split across spellings nobody can reconcile.
With access (optional)
Add me as a read-only or full user and I look inside the tool too. Only if you want the deeper version.
What is in the tool, how it is named and organized, and which key actions have no tracking at all.
Whether the charts your team reads rest on solid events, and whether revenue lines up with what you bill.
Three steps, no call required. You send a couple of details, I do the review, and the document comes back to you.
Your site or app URL and which tools you use. If you want a deeper look, you add me as a read-only or full user.
I go through your tracking the way your data flows, from the first event to the dashboards your team reads.
A written audit you can act on yourself or hand to whoever does the work, with the fixes spelled out.

Stipe Lelas
Founder, Butiga
I have spent seven years building tracking and data setups for SaaS and ecommerce teams, in-house and as a service. After enough launches, the same gaps show up in the same places. The audit is me looking for those gaps in your setup.
Worked with
Yes. No charge and no obligation. It is how I show what working together would look like before you spend anything.
If you want help with the fixes, I can quote that work. If you would rather handle them in-house, the document tells you how. Either is fine.
It is a focused review, not a multi-day audit. I go for the events that aren't firing, the ones firing wrong, and how users are identified. If there's a bigger piece of work underneath, I'll flag it and we can take it from there.
If you just send your URL, I get back to you within 24 hours with findings. If you want me to look inside your tool, it depends on how quickly you can set up access.
At minimum, your URL and the tools you use. For an inside review, read-only access to your analytics tool is enough to see most problems.
I work most in Amplitude, PostHog, and Mixpanel. If you have something installed and aren't sure it's set up right, it is still worth a look. The checks for whether events fire and users get identified apply either way.
I only look at what you share, I do not pull anything you have not given access to, and I do not pass it on.
Fill in the form and I'll get back to you within 24 hours with findings. If you'd like me to look inside the tool, we'll sort out access first.